10x20 Trade Show Booth Rental in Orlando

10x20 Trade Show Booth Rental in Orlando

The 10x20 is the workhorse of the US trade show floor. Two hundred square feet — about 18.6 square metres — twenty feet of aisle frontage, and enough depth to do two things at once instead of one. It is the size most companies move to after their first 10x10, and for most exhibitors at the Orange County Convention Center it is the point where a booth stops being a display and starts being a place where business happens.

Nordic Precision Exhibits rents 10x20 exhibits built in our own 30,000 square foot Orlando facility, with graphics printed in-house and installation and dismantle handled by our own crew. You do not receive a crate. You walk into a finished booth. H2: What actually fits in a 10x20

The honest answer is: two zones and a path between them. Twenty feet of frontage divides naturally into a working end and a talking end, and the mistake most first-time 10x20 exhibitors make is filling the middle.

• A demo or product station at one end, facing the aisle, where people can stop without entering
• A semi-private meeting area at the other end — a table and two or three seats, ideally with a partial wall behind it
• A back wall graphic running the full twenty feet, which is the only surface visible from down the aisle
• Lockable storage built in, so coats, cases and literature are not under a tablecloth
• An LED Totem or monitor tower at the corner, where it catches traffic from both directions

What does not fit is a reception desk in the centre. It blocks the sightline that makes a 10x20 feel bigger than a 10x10 and it puts a barrier between your staff and the aisle. H2: Inline, corner or peninsula

Not every 10x20 is the same booth. Where it sits on the floor plan changes the design:

• Standard inline — neighbours on both sides, one open face. The back wall does all the work.
• Corner 10x20 — open on two sides. Worth paying for. It roughly doubles the number of people who see you, and it lets you put the demo station on the corner where two aisles meet.
• Peninsula — open on three sides, usually formed by two 10x20 spaces back to back. Closer to an island in design terms, and the overhead signage rules change, so the structure has to be planned against the show's own height limits.

A 10x20 at the Orange County Convention Center

The OCCC is one of the largest convention venues in the United States, with a West Building and a North/South Building, and exhibitors routinely underestimate the distance between the loading dock and their space. That distance is billed — material handling, or drayage, is charged by weight for moving your freight from the dock to your booth and back, and it is one of the largest single line items on a US show bill.

This is where a locally built rental changes the arithmetic. Our exhibits leave a facility fifteen minutes from the convention centre. There is no cross-country freight, no air waybill, and no crate sitting in a marshalling yard. For exhibitors doing more than one Orlando show a year, the same 10x20 is stored with us between shows and reconfigured rather than rebuilt. H2: What is included

• Free 3D rendering of your 10x20 before you commit to anything
• Fabrication in our own Orlando shop, not subcontracted
• Large-format graphics printed in-house through Factory of Graphics
• Delivery, installation and dismantle by our own crew — turnkey
• Storage between shows
• Reconfiguration to a different footprint for your next show

Exhibiting a 10x20 from Europe

If your stand budget is quoted in euros and your equipment runs on 230 volts, a US 10x20 has three complications that have nothing to do with design: mains power in the United States is 120 volts at 60 hertz, so European demo equipment needs either a transformer or a US-specification power supply; temporary import of exhibit goods generally runs on an ATA Carnet, which has to be arranged before anything ships; and Florida is a right-to-work state, which means labour rules in Orlando are more flexible than in some northern US cities, though the show's own exhibitor manual is always the final word.

Renting a booth that is already in Orlando removes the first two problems entirely. Nothing crosses a border. Your team flies in to a finished 10x20 and flies home. H2: Frequently asked questions How big is a 10x20 trade show booth in square metres?

A 10x20 booth is 200 square feet, which is about 18.6 square metres, or 3.05 metres deep by 6.10 metres wide. How many staff should work a 10x20 booth?

Three to four people at a time is comfortable. More than that and the booth reads as full to someone in the aisle, which stops them walking in. Is a corner 10x20 worth the premium?

In most cases yes. A second open side changes how many people can see into the booth, and it allows a demo station on the corner where two aisles cross. Can a 10x20 rental be reconfigured into a 20x20 later?

Yes. The systems we build are modular, and because the exhibit is stored in our Orlando facility between shows it can be extended rather than replaced. Do you handle installation at Orlando venues other than the OCCC?

Yes — Gaylord Palms, Rosen, Hyatt Regency Orlando and other Central Florida venues are all covered by the same turnkey service.

Compare the full range of Orlando booth rental sizes before selecting your footprint.

Outgrowing an inline space? The next step up is the 20x20 booth rental, which doubles your floor space and opens the stand on two, three or four sides.